In 1987, John Wallace founded his print shop in Atlanta, Georgia. Over the years it grew from a small print shop into a full service printing business that offers digital and offset printing, large format printing, direct mail services, and fulfillment.
Initially, I was brought in to create a sales kit to communicate their various printing services. After reviewing the project, I recommended addressing the brand first and redeveloping it.
Initially, I was brought in to create a sales kit to communicate their various printing services. After reviewing the brand, I recommended addressing the brand first and redeveloping it.
The creative direction for the sales presentation was to communicate that Wallace Graphics is a thought leader in printing, offers a full range of services, and is a socially responsible printer. By its nature, printing is a very technical process. With those aspects in mind, 12 benefits were listed in the introduction to show that they understand the power of printed material.
Printing is technical in nature, but most prospective customers are unfamiliar with the process. All the text was written in plain english with no technical jargon, so a prospective customer could easily understand the service offerings. The color green was used in specific areas of the brochure and a section conveys Wallace Graphics’ sustainable practices were detailed in it.
The owner of Wallace Graphics called shortly after the rollout of the sales kit to say how much liked the new brand and sales materials. He said that what impressed him was the positive response and new customers he was gaining from the sales kit.