THE POWER OF
Print is an interactive medium; the recipient opens it, turns the pages, or uses a QR code to point to your digital space for a special offer. Communicating in print is versatile because you can customize your message to multiple consumer segments based on age, gender, income level, geographic location, and language.
This type of marketing collateral is “sticky” when it comes to consumer retention. They remember printed information at a higher rate when compared to digital text. Another benefit is less noise diluting your message compared to digital media with pop-ups and sidebar ads.
Your message is dimensional when it’s produced as printed material. The size, shape, paper, thickness, and finishing options enhance and elevate your information or call to action. Printing is an excellent pillar in your marketing strategy to reach your market, increase awareness, and grow revenue.