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About mediarail

a path to creativITY

My story

As a child, I was fascinated with anything related to advertising: billboards, TV commercials, company slogans, and logos. I enjoyed recreating them to what I envisioned to be a better message. Today, the creative arts that intrigued me at a very young age has continued into my adult life.
I am fortunate to have creative and organizational abilities, which typically do not go together. I get an enormous amount of satisfaction in exploring new ideas and bringing them to life.
In college, one of my marketing classes was with a professor who consulted for local ad agencies. My final project was to create a marketing campaign for a regional grocery store chain. I developed the tagline, "A Family Tradition" for my campaign. Six months after graduation, a TV commercial for the grocery store appeared with the same slogan. I don't believe it was a coincidence, and I wasn't disappointed. It validated my creative ability.
Mediarail Design founder Derald Schultz
I am an avid reader with a mix of business topics and pleasure reading. Other than life experience, reading has contributed significantly to my professional and personal growth.


The idea for Mediarail came about while I was preparing digital files for a commercial printer. I was surprised by the lack of creativity and technical accuracy of the projects coming from established ad agencies and marketing firms.
The phases of the creative process inspired the name "Mediarail": time, information, development, and delivery. Similar to a train moving smoothly from destination to destination with all of the elements of the project.
Man balancing on train tracks
Throughout my career, I have developed a broad set of skills that revolve around creativity and marketing. I am a doer as much as I am a delegator, so my background includes creative direction, photography, copywriting, to name a few. I enjoy bringing in others to complete a project, but my passion is the creative process.
Outside of work, my passions include jogging enough to support my love for outdoor cooking, reading, and football. I am fortunate that my wife, Suzanne, and teenage son Jack keeps me humble, lighthearted, and balanced in life.