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Case study:
mark martin

Capturing a nascar career



Mark Martin began stock car racing at the age of 15 on local Arkansas dirt tracks in a car built by his father. He moved up to the V-8 division in 1976 and began racing on asphalt later that same year. In 1989, Mark won his first NASCAR Cup race at the North Carolina Motor Speedway. He is one of only six drivers to win four races in a row at Watkins Glen International, Michigan International Speedway, Bristol Motor Speedway, and Dover International Speedway. In 1997, he broke the all-time Busch Series record to win the race.

Mediarail was asked to join the effort in creating a museum that would encapsulate the racing career of Mark Martin. My responsibility was to create all the visual collateral that would be displayed, which included his early racing diaries, photo albums, newspaper articles, large-format images, and pictorial murals to be used as backdrops for the race cars. A 52 foot timeline mural was also created to represent his long career in NASCAR.

The creative direction was to develop a “walk-through timeline” experience for his fans to enjoy. In his 30 plus year career of racing, Mr. Martin has 35 Cup victories, 41 poles, 356 top-10 finishes, and 224 top-five finishes.

Mark Martin with #6 Viagra car

Along with cars that include monitors to tell the story of their racing history, there are a variety of other racing mementos on site, including around 100 trophies and several of Martin’s racing helmets and fire suits, which are encased in glass and line the walls of the museum. The fire suits put the sport in perspective, drawing attention to the fact that racers compete in a car that reaches speeds near 200 miles per hour with temperatures in the vehicle which can approach well over 150 degrees Fahrenheit. Many photos and newspaper articles are also present, which document Martin’s climb to NASCAR success.
Today, thousands of fans across the country have toured the museum and purchased merchandise at the on-site store. The museum has become a prime tourist attraction for Mark Martin and NASCAR fans traveling through Arkansas.
We could have put the museum anywhere,” added Martin. “But I wanted to bring all of it home. It means a lot to me and I’m excited to share what I’ve been lucky enough to experience with everyone.