Mediarail Design came about in 1995 while I was preparing digital files for a commercial printer. I was amazed at how poorly the files were created. In fact, many could not be printed in their current form, and they were coming from well-know ad agencies and design firms.

To back up a bit, I had received degrees in Printing & Publishing and Visual Communications while working for a printer and outdoor advertiser, and chose that field mainly because my family owned a printing company, and I expected to take over the family business some day. My true passion had always been the creative arts.

When I was seven-years old I was fascinated with anything related to advertising; billboards, TV commercials, company slogans, logos, etc.. I used to think, "will I really run faster or jump higher if I wear Keds" (I really thought it was true) or "why doesn't Coke just say they're better than Pepsi?"

Of course, I didn't understand puffery (legal exaggeration, such as "world's best hamburger) or comparative advertising. I'm sure you probably critique the advertising that's put in front of you –but it fascinated me at a very young age and continued into my adult life.

Now back to 1995. That's when the idea took shape–combining my creative and technical skills would give me the needed advantage as a start-up company. The name, "Mediarail" was derived from those two aspects. Developing any project is a really a set of destinations (e.g. research, information-gathering, concept, production, and delivery). Moving media through each phase creatively and efficiently was like a train going from destination to destination.

By 1999 I was fortunate enough to land a few national clients through the relationships I had built in printing, and Mediarail Design was off and running. Today, we help clients develop their brands across a wide spectrum of industries; from startup companies to national corporations with a unique creative perspective and technical excellence.