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A stream of thought. A collection of design and business-related articles. |
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| We contribute frequently to Creative Latitude–a web site of resources and information for buyers and sellers of creative services. Occasionally, we come across a particularly insightful article or feel the need to write about a particular aspect on the design community. |
| Articles List: How to Choose a Graphic Design Firm Selecting a graphic design firm can be a difficult process at best. Initially, size and cost may be your top criteria, and they certainly do factor in to some degree, but several other aspects are just as… How The Creative Process Works The creative process in its purest form is simply a way of solving a problem. For example, a client needs to promote a new product or service to their customer base to increase sales. In one sentence we have… | Learn More | Increasing Sales with Strategic Menu Design A menu is much more than a bill of fare; it is a carefully planned guide to direct the patron to your most profitable items and maximize sales. You have an average of two minutes to make the sale, so... Setting Yourself Apart Setting yourself apart from the graphic design herd is a very worthwhile goal, and one that has many personal and professional rewards. It requires an honest assessment of yourself, a willingness to step... Printing with a Graphic Design Firm Design firms have a vested interest in making your print project the best it can be, and they can be a great resource for your printing if they have the right experience or equipment. A number of businesses... 10 Ways to Keep and Gain Clients Realistically, it will be impossible to keep every client for any number of reasons; the marketing director you've worked with for years leaves or another design firm successfully markets your… A Basic Guide to Printing & Having a Successful Press Check As your client base grows so will the size and scope of the creative work you do for them. If print design is one of your services, adding print services to your menu will add more value to your business and... Digital File Preparation Guide The following guide will help in preparing your digital files. It contains additional information and explanations of common terms to help you communicate better with your printer.… When, Why and How to Fire a Client At some point in your a career, you will face the dilemma of terminating a client. Depending on the length of a relationship, it can feel similar to ending a marriage. In business as in life, relationships do not... |
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